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Nelson Ledges Chaplain’s Notes
JUNE 2008
YOUR LOGO
Signs Signs Everywhere a Sign-Blocking Off the Scenery-Breaking My Mind Do This Don’t Do That Can’t You Read the Sign? Those of you who have started the hair graying process or who are hiding it, may well remember that song by the Five Man Electrical Band. But did you know the group was originally called the Staccatos? There’s the answer to a trivia question.
When you go to a race track there are signs everywhere. On the bridges, on the cars, around the track, on the hats, t shirts, crew shirts and drivers suits. They support race teams, car makes, race tracks, races, racing products, high schools, colleges (Go Buckeyes!), sports teams, or some clothing manufacturer. It’s amazing how a logo can make a five dollar t shirt worth twenty five dollars (or forty nine dollars if it is Formula One).
People purchase logo items because they want be affiliated with or support a group. Back in the day, Brock Yates wrote a book called Sunday Driver. In it he chronicled his year racing as what you would today call a fantasy driver in the second Camaro on Warren Agor’s Trans Am team. Brock was pleased when he walked into a motel with his Bell Helmet Bag and was asked if he was a race driver. It impressed me. When I went racing, I made sure I bought a Bell Helmet bag because I wanted to be known as a race driver. Now that my job at Cadillac has ended, I can go back to wearing all the Ford things I collected while racing Mustangs and Pintos.
But what about the other side? How well do you represent the logo you are wearing? Would the team, place, or company be proud having you wear their sign?
We know that behind the scenes pro drivers and team members have been called on the carpet or fired by their sponsors because of their behavior. But if they wear the logo well, support will continue and other supporters will be encouraged to join. As a Christian, I try to wear God’s mark well. If you are a believer, I pray you do too.
God Bless,
Chaplain Gray
chapnlrc@aol.com
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